ABOUT

Nice to meet you,

My name is Sofiya.

I live in Vancouver and enjoy the mountains. Here, I muse on all things digital marketing—email & social being my current favourites, life sciences and frontend development. 

 

Check out my portfolio to see some examples.

BC Tech Association

...is the voice of the technology industry in British Columbia, with a mission to make BC the best place to grow a tech company.

■ Built four HTML MailChimp editor-enabled email templates used for all regular newsletter campaigns. 
■ Championing social media channel management and strategy; Increased social media following on Instagram, LinkedIn, Facebook Twitter by 7.40%, 11.14%, 3.65%, and 3.32%, respectively, over a four month period.
■ Digital marketing activity reporting on a regular (dashboard) and ad-hoc (campaign) basis. 
■ Responsible for managing one Marketing Co-op student, and teaching social media tactics such as copywriting, engagement, analytics, and live posting.
■ Webpage building and design: following a page redesign, Unique Pageviews increased by 421%, Average Time on Page increase by 14%, and Goal Completions increased by 30%.

■ Built four HTML MailChimp editor-enabled email templates used for all regular newsletter campaigns. 
■ Championing social media channel management and strategy; Increased social media following on Instagram, LinkedIn, Facebook Twitter by 7.40%, 11.14%, 3.65%, and 3.32%, respectively, over a four month period.
■ Digital marketing activity reporting on a regular (dashboard) and ad-hoc (campaign) basis. 
■ Responsible for managing one Marketing Co-op student, and teaching social media tactics such as copywriting, engagement, analytics, and live posting.
■ Webpage building and design: following a page redesign, Unique Pageviews increased by 421%, Average Time on Page increase by 14%, and Goal Completions increased by 30%.

Nov 2017-Present

Take Some Risk Inc.

Take Some Risk Inc.

Take Some Risk Inc.

Take Some Risk Inc.

...is a digital and performance marketing agency that works with brands to win and grow their business through data & analytics, and strategy & consulting.

■ Championed creating and monitoring Google Adwords search advertising campaigns for clients of various industries. 
■ Build Facebook advertising campaigns, monitored and tested performance against previous campaigns. 
■ Compiled negative keyword/search query reports (SQRs) on a daily or weekly basis for clients to minimize off-target ad spend.
■ Created 5,000 product listing ads (PLAs) for a Google Shopping campaign. Optimized product titles and descriptions for ad placement and relevancy.
■ Researched and negotiated rates with digital display advertisement vendors in a French-language niche market.

Jun 2017-Aug 2017

STEMCELL Technologies

...is a global biotechnology company that supports life sciences research through the manufacture and selling of scientific products and services.

■ Compiled 5-6 content marketing emails per week, distributed to over 50,000 subscribers world-wide.
■ Consistently generated over 120 leads per week.
■ Generated weekly campaign reports using Google Analytics to provide insight and progress for marketing directors.
■ Researched and designed an SQL database to ease the generation of leads and determine the optimal placement and scheduling of in-email ads. 
■ Managed 5 Twitter profiles, 50-100 new followers per week, and a Facebook page, 10 new likes per week.

Nov 2015-Jun 2017